LIVERPOOL FOOTBALL SHIRT HISTORY
1976–77 to 1981–82
Design: UMBRO
Sponsor: HITACHI (79–82)
Liverpool’s all-red kit from the late 70s and
early 80s was one of the most important strips
the side during an era of unparalleled success,
but it was also the first in professional English
football to include a sponsor’s logo – that of
Japanese hi-fi and TV manufacturers Hitachi in
1979. With its simple white V-neck and cuffs
and yellow club badge, the kit is regarded as a
classic by Liverpool fans.
Worn in: Two European Cup final victories
(77–78 and 80–81) and four successful league
titles (76–77, 78–79, 79–80 and 81–82). Also,
the League Cup final 3–1 win vs Spurs in 81–82.
Worn by: Emlyn Hughes, Kevin Keegan,
Ray Kennedy, David Johnson.
